Facebook will acquire the Tel Aviv-based company’s technology, personnel and office, which will give Facebook its first Israeli headquarters.
Founded in 2010, Onavo developed apps and services in a number of mobile-centric areas, including mobile app analytics and security.
Onavo specialises in mobile data compression with applications that attempt to extend limited mobile data allowances on mobile phone and broadband contracts.
The company complements the goals of the Mark Zuckerberg-led Internet.org – an effort to bring connectivity to the billions of people across the globe who currently do not have access to the internet.
“We’ve built world-class products and a remarkably talented team which has pioneered important breakthroughs in data compression technology and mobile analytics,” said Guy Rosen, Onavo’s co-founder and chief executive in a blog post. "[We] hope to play a critical role in reaching one of internet.org’s most significant goals – using data more efficiently, so that more people around the world can connect and share.”
“We expect Onavo’s data compression technology to play a central role in our mission to connect more people to the internet, and their analytic tools will help us provide better, more efficient mobile products,” said a Facebook spokesperson.
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