Those of us who pay attention know Apple is innovating on the things that matter -
- and ignoring the things that don't, like a major form factor update that falls out of its normal development cycle. That's why the success or failure of the iPhone 5s and 5c is so critically important. Is a major new iPhone invention really needed or not? The storm is raging around Apple.
What we're seeing from Apple right now -- and how consumers respond -- will not only determine the company's future, but also shape our love for its products. It all hinges on the new iPhone 5s and iPhone 5c.
- and ignoring the things that don't, like a major form factor update that falls out of its normal development cycle. That's why the success or failure of the iPhone 5s and 5c is so critically important. Is a major new iPhone invention really needed or not? The storm is raging around Apple.
What we're seeing from Apple right now -- and how consumers respond -- will not only determine the company's future, but also shape our love for its products. It all hinges on the new iPhone 5s and iPhone 5c.









