Samsung analysts ask hard questions as S4 marketing charm wears off

SEOUL: Analysts fell under Samsung Electronics Co Ltd's marketing spell when they made what they now admit were hopelessly optimistic forecasts for its smartphone sales.

Samsung's huge share of the high-end smartphone market also persuaded some analysts to downplay industry data pointing to a fast-saturating segment, a reality that is already eating into sales of Apple Inc's iPhone 5.

Samsung Says Galaxy S4 Sales Hit 10 Million

SEOUL: Samsung Electronics Co said sales of the latest version of its flagship Galaxy S smartphone have reached 10 million since its launch in late April, making the model its fastest selling smartphone.The S4, the South Korean firm's challenge to Apple Inc's iPhone, is already selling in 60 countries and Samsung plans to expand sales to 327 carriers in 155 countries by next month, the world's biggest smartphone maker said on Thursday.